I was on a call with a founder who spent nearly $3,000 on lead gen — and still couldn’t crack a single meeting with decision-makers. Painful, right? The mistake was classic: he targeted a broad, unfocused audience instead of going straight for the segment that buys fastest — corporate professionals. Here’s the funny part: so…
I spoke with a fintech founder who spent nearly $15,000 on ads—and still couldn’t get enough qualified investors into his funnel. Not a data problem, not a messaging problem… a targeting problem. That’s the messy truth: in financial services, scale doesn’t come from shouting louder. It comes from speaking to the right investors at the…
I was talking to a founder who spent $3,500 on ads targeting US consumers—and barely broke even. Meanwhile, one of his competitors quietly bought a verified consumer email list, sent four smart nurture emails, and closed 37 new customers. Zero ad burnout. Zero algorithm drama. Clean, predictable ROI. That conversation stuck with me because the…
I was consulting for a D2C skincare brand that had hit a frustrating plateau. Traffic was healthy, ad spend was burning, but conversions? Flat. The real problem wasn’t demand — it was distribution. They simply weren’t reaching the right buyers. The moment they built a consumer email list, added segmentation, and ran a lifecycle sequence?…
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